Outsell the Giants—Without Giant Effort
Smart upsells and downsells let independent course creators earn like the big names—by adding extra value for eager buyers.
What Are Upsells and Downsells — And Why Do They Matter?
Upsells and downsells are powerful sales techniques that can help you increase revenue, serve your customers better, and grow your business faster — without constantly needing new leads.
Podcast available on:
What’s an “upsell?
Think of an upsell like the barista asking, “Want a muffin with that cappuccino?” The customer already has their card out, so the extra feels easy to accept. Online, it’s just as simple:
A student buys your main course.
A gentle prompt appears—“Add the $9 workbook” or “Upgrade to lifetime Q&A for $29.”
Students get extra value right when they’re most interested, and you boost revenue without any hard sell.
Downsell = “Maybe a smaller option?”
Picture the same coffee shop: you say no thanks to the slice of cake, so the barista offers a cookie instead—smaller price, still tasty. That’s a downsell.
A student passes on your higher-priced add-on.
A lighter offer pops up—“Grab the quick-start PDF for $5” or “Try the mini-course for $15.”
The student saves money but still gets value, and you rescue a sale that might have disappeared altogether.
Hear It Straight From the Success Stories
$1,500/ month Chaos to “Lunch-Money” Savings
Running a small ed-tech startup nearly bankrupted me. Between separate LMS, CRM, AI-tutor plugins, and 24/7 support add-ons, I shelled out over $1,500 every month just to keep the lights on. Then a colleague whispered two words: LearniQ.
From Frustration to Flourishing
As an online TEFL instructor, I spent more time hunting for quality lesson material and juggling mismatched LMS and CRM tools than actually teaching. Then I discovered LearniQ. Overnight, I had a single dashboard packed with ready-made TEFL content, a seamless LMS, and a CRM that actually talks to my students.
From Pipeline Panic to Predictable Growth
Sales tracking in spreadsheets, pipeline notes on sticky pads, course delivery on a half-broken LMS—my business was a nightmare. LearniQ changed everything. Their all-in-one platform unites pipeline management, real-time sales analytics, and a robust LMS in a single, intuitive interface. What once felt like chaos has turned into grace, with every lead and learner right where I need them.
Ready to flip your story from stress to success?
The educators and entrepreneurs above aren’t unicorns—they just chose LearniQ. If you’re tired of juggling overpriced tools, patch-work content, and sleepless nights, you can make the same leap today. One platform, one small fee, zero excuses. Don’t take our word for it—join the ranks of tested, confirmed clients who turned chaos into clarity.
Testimonials on Learn iQ Education’s Upsell & Downsell
We plugged Learn iQ’s upsell‑downsell funnels into our checkout in one afternoon. The upsell—an AI‑powered business‑English micro‑course—lifted our average order value by 37 %. The downsell—a £9 workbook bundle offered after a cart‑abandon trigger—recaptured 22 % of lost sales. Revenue went up and refund requests dropped because students always landed on a price point that felt right.
SkyLingua Online School – London, UK
— Amelia Clarke, Head of Growth
We run leadership programs for Gulf‑based multinationals. By layering Learn iQ’s ‘AI Curriculum Designer’ course as an upsell and a free, 60‑minute gateway webinar as a downsell, we doubled our lead‑to‑client ratio.
BrightMinds Corporate L&D – Dubai, UAE
— Omar Al‑Hassan, Chief Learning Officer
Our customers book teaching placements abroad, but many balked at the full TEFL‑plus‑internship package. Learn iQ’s strategy let us upsell a 220‑hour ‘Premium TEFL + Internship’ to high‑intent buyers and downsell a ‘Teach‑Abroad Starter Pack’ (shorter certification + coaching call) to price‑sensitive travellers.
EduNomad Travel‑Teach Agency – Sydney, Australia
— Daniela Wong, Managing Director
Donor‑funded projects rarely give us wiggle room, but Learn iQ’s framework changed that. We upsell graduates of our basic teacher‑training course to an ‘Advanced Literacy & Assessment’ track, and downsell them to a self‑paced micro‑module pack if budgets are tight.
GreenBridge Literacy NGO – Nairobi, Kenya
— Fiona Otieno, Program Director
Book a Quick Meeting with Our
White-Label Expert
Book a virtual meeting slot today and get personalised guidance on how everything works,
what’s included, and how we can help you launch your branded platform.
Samuel J V Vuuren
Nelly Agboola
Naomi Venter
Zurica Mitchley
FAQs
You unlock the entire LearniQ platform: drag-and-drop funnel builder, full LMS, integrated CRM, 400 + editable courses, 24/7 AI Tutor, payment gateways, analytics, whitelabel branding, and live human support—no feature gates, no surprise “pro” tiers.
No. Your first payment is the same flat $30. We even include a complimentary onboarding call where one of our experts helps brand your campus and launches your first funnel.
Not at all. If you can drag blocks on a canvas and fill in text, you can build pages, quizzes, upsells, downsells, and full courses. Our team is always on standby if you get stuck.
No. Your domain, logo, colours, and fonts take center stage. LearniQ remains completely invisible to learners unless you choose to mention us.
You set any USD price you like. LearniQ connects to Stripe, PayPal, or other gateways in one click, handles the checkout, and deposits funds directly into your account.
The base plan comfortably supports thousands of learners. If you someday exceed fair-use thresholds (high-volume video streaming, enterprise-level contacts), we’ll discuss a custom tier—but most educators never need to upgrade.
Contact Us
155 West Street, Sandton, Johannesburg South Africa
support@learniqedu.cn
Please provide your name and email to get started on designing your own platform.